01
Commercial Screen Systems
Screen communication systems for digital signage and public display networks where speed, legibility and message control are critical.
Senior Graphic & Digital Designer
Ross BoagBrand, campaign & screen design
Built in agency studios, in-house teams and live commercial environments: campaigns, websites, digital signage, interactive systems and production-ready brand assets that are designed to land fast and hold quality under pressure.
Ross Boag / Senior Graphic & Digital Designer / Remote
[02]Selected Work / Category View
Work with standards.
Brand experience archive - select any brand
Brands with standards first.
Capability and specialism built on delivery.
This is not a logo list. It is evidence of range: campaign systems, print, digital, screen content and brand execution delivered across agency, in-house and specialist commercial environments.
Experience footprint
34 brands — 6 sectors — >12 years
Cross-sector depth with production-level accountability.
02
Food & Dairy
Food and dairy brand delivery across Scottish production businesses and consumer-facing campaigns.
03
Drinks, Spirits & FMCG
Campaign and promotional work across premium spirits, FMCG and on-trade drinks environments.
04
Healthcare, Travel & Public Environments
Design delivery across healthcare, travel and public-facing environments where trust and clarity are essential.
05
Hospitality & Hotels
Hospitality campaign, collateral and screen-content work across internationally recognised hotel groups.
06
Sport
Supporter-facing sport campaign and licensed brand design output.
Capability runway
Senior-level judgement across 34+ brands / 6 sectors / 12+ years.
02
Brand-Led Campaign Delivery
Campaign thinking translated into production-ready assets across print, motion, social and on-site touchpoints without losing brand integrity.
03
Interactive Public UX
Map-led wayfinding and touchscreen logic designed for high-footfall spaces where people need immediate clarity.
04
Systems + Creative Direction
Structured design rules and reusable component logic that keep quality consistent at commercial scale.
Ross Boag / Senior Graphic & Digital Designer / Remote
[04]Career / CV
From agency foundations to systems-led practice.
01 / 06
CV Snapshot
12+ years shaping campaigns, brand systems and screen experiences across agency, in-house and specialist delivery contexts.
- Agency to in-house range
- Digital signage specialist
- AI-assisted workflows
- Remote delivery
02 / 06
Independent
Building AI-assisted design systems and interaction prototypes that accelerate output without flattening design quality.
Focus Areas
- AI-assisted systems for production-ready visual generation.
- Structured logic for layout, typography and scalable output.
- Multi-screen workflows prototyped in VS Code and GitHub Copilot.
03 / 06
Add Vision
Lead designer for digital signage, interactive touchpoints and high-volume commercial screen programs.
Screen Content & Campaigns
- Digital signage for retail, hospitality, corporate and visitor environments.
- Menus, promotions, campaigns and information sequences delivered at scale.
- Scalable design systems for multi-screen and multi-location deployment.
Interactive & Experiential
- Designed and delivered interactive touchscreen systems.
- Shopping-centre wayfinding: map interface and navigation UX.
- Visitor-centre interactive display: engagement-led experience.
04 / 06
Optical Express
Multi-channel campaign design, photography and video delivery inside a national healthcare organisation.
Key Contributions
- Print, digital, email, social and in-store campaign delivery.
- Patient testimonial and promotional video production.
- Clinic screen content for real-world display environments.
05 / 06
Freelance
Client-facing freelance and agency support across hospitality, sport and fashion briefs with fast turnaround requirements.
Projects & Clients
- Menus, banners and POS for fast-paced customer-facing settings.
- Agency work delivered for Glen's Vodka, Rangers FC, Loch Lomond Whisky and fashion clients.
- Retouching and artwork finalisation for print production.
06 / 06
Lateral Line Creative Services
Agency campaign and production delivery across global brands, progressing from junior support into senior-level project ownership.
Brand & Campaign Work
- Clients included Coca-Cola, Volvo, Lotus, Hilton, Holiday Inn, Hotel Indigo and Marco Pierre White.
- Monthly campaign output for Belmont Motor Group across seasonal and event-driven promotions.
- Coca-Cola factory-floor graphics across large physical environments.
Digital, Photography & Video
- Classic-car sales website: design and UX delivery.
- Volvo showroom launch photography used in press coverage.
- Major UK airport health and safety video production.
Availability
Available for senior design, high-value campaigns,
digital experience and commercial screen programmes.
Open to senior roles, retained collaborations and project work where design quality, brand intelligence and delivery discipline are expected from day one.
Ross Boag — Senior Designer — Remote