Motion Design
Logo Animation in Glasgow: Prices, Uses and File Formats
An animated logo adds polish to videos, social posts, presentations and screens. What it costs, how long it should be and which formats to ask for.
Published 17 October 20264 min read
What logo animation costs
A logo animation starts from £250, built from your existing logo files. If you need it as part of a wider set, such as a video intro, social content or screen adverts, motion work can also be included in a monthly support plan.
Where an animated logo earns its place
The most common uses are video intros and outros, social media posts and profile videos, presentation openers, website hero sections and screens in venues or reception areas. A good animation makes a business look established in the first two seconds.
How long it should be
Most logo animations work best at around 2 to 5 seconds. Long enough to feel deliberate, short enough that nobody waits for it. If it is used at the start of every video, shorter is better.
Keep it on brand
The animation should feel like your business: smooth and restrained for a professional service, livelier for a bar or event brand. It should also end on a clean, still version of your logo so it works when the video is paused. Animations are produced in Adobe After Effects using your logo files, colours and fonts.
File formats to ask for
An MP4 for social media and websites, a version with a transparent background for video editors to place over footage, and versions in the shapes you need, such as landscape for YouTube and presentations and square or vertical for social. Tell me where it will be used and I will supply the right set.
Frequently asked questions
- How much does logo animation cost in Glasgow?
- From a senior freelance motion designer, logo animation starts from around £250 using your existing logo files.
- Do I need my original logo files?
- Ideally yes. Vector logo files (SVG, EPS or AI) give the best result. If you only have a PNG, it can often be rebuilt first.
- Can I use it on my website?
- Yes. Ask for a web-optimised MP4 sized for your site so it loads quickly.
Written by Ross Boag
Need help with design, websites or branding?
Ross Boag is a senior freelance graphic designer in Glasgow with 12+ years of agency and in-house experience, for brands including Hilton, Volvo and Jim Beam. He also designs logos and brand identities and websites, and prints the work through his online print shop, for businesses across Glasgow, Scotland and the UK.