Graphic Design
Email Newsletter Design for Glasgow Businesses: Prices and Best Practice
What branded email newsletters and campaign emails cost to design, and the layout rules that make them display properly and get clicked.
Published 17 October 20264 min read
What email design costs
An email header or newsletter graphic starts from £85. A full campaign email with several sections is quoted on its length and the number of graphics. If you send a newsletter every month, a monthly support plan from £295 can cover it alongside your other design work.
Campaign emails I have designed
I have designed email campaigns for car dealers and drinks brands, including stock offers and event invitations for Lotus, a newsletter for Kia, campaigns for Belmont Suzuki, and competition emails for Laphroaig and The Hakushu. The emails that perform are the ones with one clear purpose and one obvious button.
Design for the inbox
Most emails are opened on a phone, so design for a narrow single column first. Keep the important message and the call to action near the top, make buttons large enough to tap, and use real text rather than putting everything inside one big image, because many email apps block images until the reader allows them.
Keep it consistent
A newsletter should be instantly recognisable as yours: the same header, colours and fonts every time. A reusable template with set sections for news, offers and events makes each issue quicker to produce and keeps the look consistent.
Works with your email platform
I design graphics and layouts sized for your email platform, whether that is Mailchimp, Klaviyo or the tool built into your website, so your team can drop them in and send.
Frequently asked questions
- How much does email newsletter design cost?
- From a senior freelance designer in Glasgow, email headers and newsletter graphics start from around £85, with full campaign emails quoted on length.
- Can you design a reusable newsletter template?
- Yes. A branded template with set sections makes each issue quicker and keeps the look consistent.
- Do you send the emails?
- I design the emails and supply them ready for your email platform. Sending and list management stay with you.
Written by Ross Boag
Need help with design, websites or branding?
Ross Boag is a senior freelance graphic designer in Glasgow with 12+ years of agency and in-house experience, for brands including Hilton, Volvo and Jim Beam. He also designs logos and brand identities and websites, and prints the work through his online print shop, for businesses across Glasgow, Scotland and the UK.